We’re all born curious.

But over time, our curiosity muscle starts to atrophy.

As our experience grows, our curiosity often shrinks.

We forget there’s value off the beaten path… but the path is so convenient.

We don’t make time to be curious because:

• Efficiency wants speed, not exploration

• Routine wants repeatability, not re-examination

• Comfort wants the ease of predictability, not the tension of the unknown

  
  

This week, in the Commercial Curiosity programme, we’re exploring how to aim our curiosity in ways that are commercially smart 🎯

But first, we need to recognise what holds us back. 

Our pace, routines and need for ease lock down our curiosity. 

We stick to the well-trodden trail - forgetting that treasure rarely lies on the path. 

To discover it, we have to venture off. 

Here’s to dialling up our curiosity this week. 

Time to step off the track?