Ever been trapped between two options? ❌ 😣 ❌

It’s a common trap in high-stakes conversations: we think our only choices are "my way" or "their way".

But expert influencers and negotiators know there’s often a better path: the third way.

It’s not about splitting the difference. It’s about finding an option that can change the game entirely.

In my latest newsletter, I share:

⏵ A lesson from my father’s 50 years in commercial law

⏵ How to avoid the “Fool’s Choice”

⏵ A technique to find a more neutral stance