Prepare for the test

Our preparation seemed solid. Right up until we were tested.

We poured our energy into the agenda. The content. What we wanted to say.

And then it happens. The conversation goes sideways.

• Someone questions our credibility.

• A question broadsides us.

• We have to deliver news we know will land hard.

We weren't ready for the moment. It tested us. And we failed the test. 

Good, solid preparation doesn't just prepare the agenda. It prepares for the test.

🎬 Video here.

How do you see people being tested the most right now?