What are your stakeholders paying attention to?

What captivates your stakeholder is a heavy hand on the rudder of their decision-making.

As influencing guru Robert Cialdini notes, “The importance of attention … is importance.” Whatever is absorbing your stakeholder’s attention is, at that moment, the most important thing to them.

We amplify our influence when we identify what is consuming their attention and - if helpful - shift it.

How can we shift someone’s attention? Consider a well-aimed question, a captivating story or surfacing a problem they haven’t seen coming.