You don’t feel the drift at first.

That’s what makes it so subtle. 

And so risky. 

When we stop actively investing in a relationship, it drifts. 

Slowly. Silently. 

Because even when we’re passive, the current is active. 

The wind is always blowing. 

Last week in Australia, running a Stakeholder Speed Audit, that reality was front and centre. No matter how good a relationship feels today, if we’re not cultivating it, it’s drifting.

Even the strongest connections aren’t static. The currents of everyday pressures and the winds of competing demands are always acting on them. 

▶︎ What can we do about this?

It’s easier to fight the drift than you think. 

It doesn’t take huge moves and copious time to keep your relationships on course.

Small, deliberate actions matter more than we realise. 

As we unpacked last week, just 15 minutes of focused time on a stakeholder relationship can uncover a rich set of actions and ideas to fight the drift. 

▶︎ The bottom line? 

The relationships that thrive are the ones we actively tend.