In this video, I share an easy method of setting context at the start of the conversation.
▶ Why does this matter?
When we leave out the context, it’s like ripping out the first few chapters of a book. The reader is left scrambling to piece together who’s who, what’s the backstory and why it matters. Not only does it put our message at risk, but it also frustrates the heck out of the listener and leads to “Wait, What?”
▶ Want to learn more?
September’s newsletter has a detailed write-up on the importance of context and the ABC Method from the video. If you’d like a copy, fire me a message or subscribe using the link below.