“You can’t tell me what to do!”

That’s the natural reaction when we feel like someone is pushing us into something. It’s called reactance, and it’s a phenomenon that’s worth understanding if we want to be effective as leaders, influencers, and negotiators.

When people sense their autonomy is being threatened, they push back. Hard. 

That’s a problem, right? The more we push, the more resistance we create. 

So, how do we lead without triggering that resistance?

This is the first video in a series on how to navigate this dynamic. 

The bottom line: Push Less to Influence More